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Certificate of Business Confidence (CBC)
First Section
Welcome and Why You Should Feel Confident Promoting Your Business
How to Answer “What Do You Do” Effectively
Self-Promotion Isn’t About Bragging and Boosting Your Ego
Make It About What’s in It for Them
Overcoming Shyness by Focusing on How You’re Helping Others
Section summary
Second Section
Testimonials – Let Others Do the Bragging for You
Apply What You’ve Learned So Far by Reworking Your About Page
Why You Should Avoid “I” When Self Promoting
Storytelling is a Great Tool for Promoting Yourself Without Making It Just About You
What Goes Around, Comes Around – Don’t Be Afraid to Brag About Others
Section summary
Third Section
If You Don’t Feel Comfortable Sharing What You Can Do, How Do You Expect Others to Do So?
Promoting Your Business Is All About Confidence in Yourself and Your Expertise
5 Tips for Selling Without Selling Out
You Don’t Have to Use Pushy Sales Tactics to Effectively Promote Yourself
Let the Work Speak for Itself – Quality Will Encourage Word of Mouth Promotion
Section summary
Fourth Section
Encourage Your Affiliates to Toot Your Horn for You
Save Positive Feedback & Comments and Review Them Regularly
Give Your Customers the Option to Publicly Review Your Products & Services
Plan Your Self-Promotions Ahead of Time & Outsource Copywriting if Needed
Find a Self-Promotion Buddy & Help Each Other Come Up with Promotional Content
Section summary
Fifth Section
Challenge Yourself to Say Yes to More Opportunities to Promote Yourself
Start with What Feels Easiest – Written, Audio, Video, or In-Person Promotions
Look for Evergreen Ways to Promote Your Business
It’s Time to Reframe How You Think About Self Promotion
Schedule Time for Self-Promotion and Time to Recharge
Section summary
Sixth Section
Keep Practicing Self-Promotion – It Will Get Easier with Time
Answering Questions & Sharing Success Stories are Great Ways to Promote Yourself Without Promoting
Be Authentic in All Messages – Including Sales Messages and Promos
Don’t Be Afraid to Give Advice and Expertise Away Freely
Time to Recap – 30 Ways to Become More Confident Promoting Your Business
Section summary
Overcoming Shyness by Focusing on How You’re Helping Others
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